Smurfit Kappa helps Bidfood support 1.5m vulnerable UK residents
April 22, 2020Smurfit Kappa has
been selected by food service provider Bidfood to facilitate its packaging
requirements following the UK Government’s recent agreement to send food
parcels to 1.5 million vulnerable people in the UK during the coronavirus
pandemic.
Those identified as vulnerable, who have registered for a care package online,
have already begun to receive the parcels, which contain 20 essential items
including pasta, fresh / tinned fruit, milk and bread as well as items such as
toilet rolls and shower gel.
A full dedicated team within the Smurfit Kappa Yate corrugated plant, supported
by the Smurfit Kappa paper division and Downton Logistics, rose to the
challenge to ensure Bidfood’s needs were met promptly. An impressive turnaround
time of just three days was achieved, from enquiry to delivery, into nine
Bidfood depots.
The first deliveries of the food parcels have had an overwhelmingly positive
response. For the majority of the recipients, the knock at the door by the
friendly delivery driver is the first social interaction they’ve had in days.
The effort by all at Smurfit Kappa Yate has been well received by Bidfood.
Richard Ranby, Director of Procurement & Property at Bidfood, said: “During
this national crisis, we’ve been delighted with the support that Smurfit Kappa
have provided in turning around essential supply boxes so rapidly for the
Government’s local supply scheme, which has been crucial in our efforts to feed
hundreds of thousands who are extremely vulnerable, and in isolation.
“We’ve all had to work closely together to move at pace to mobilise what has
been the biggest effort of its kind since the Second World War.”
In these unprecedented times it is a testament to the employees of Smurfit
Kappa and other critical suppliers who are working tirelessly to ensure the
needs of the nation are met.