Final call for Better with Less – Design Challenge 2022

The Better with Less – Design Challenge 2022 is inviting designers around the world to create the zero-waste packaging of the future. The competition is open for submissions for another four weeks, until 1 December, 2022.

The world-class jury of renowned package design experts will be looking for lighter, smarter, and circular solutions for some of the most common consumer packages. Says the competition chairman, Ilkka Harju: “We want to discover innovative, fit-for-purpose designs for all types of packaging that have circularity as starting point for design. This is a great opportunity to get your ideas seen and to make your mark on the circular packaging of the future.“

The competition jury includes:

Andrew Gibbs, Founder & Editor in Chief, The Dieline

Ben Parker, Co-founder of creative design studio Made Thought

Brandi Parker, Head of Sustainability, Pearlfisher

Brian Collins, Chief Creative Officer, Collins

Carin Blidholm Svensson, Creative Director & Founder, BVD

Diana Sanchez, Visual Design Associate Manager, Accenture Song

Jennifer Patrick, Global Packaging & Brand Director, Patagonia

Sian Sutherland, Co-founder, Plastic Planet

Ilkka Harju, Packaging Services Director EMEA and APAC, Metsä Board and the jury chairman

The jury will award the three best zero-waste packaging designs with EUR 10,000, EUR 3,000 and EUR 2,000 prizes. For student participants there will be an additional award – an internship at the company’s Excellence Centre in Finland.

The Better with Less – Design Challenge is an initiative to inspire packaging designers all over the world to create packaging solutions that could have a big impact on the world – while reducing the impact of packaging on the environment. The previous Better with Less – Design Challenge inspired entries from 28 countries to contribute their work and showcase their environmentally-friendly packaging solutions. The competition is organised by a leading European paperboard producer Metsä Board, part of Metsä Group.