Skratch Labs and ePac Deliver A Truly Unique Package Experience

As an official partner to EF Education First Pro Cycling, Skratch Labs wanted to create limited-edition packaging to celebrate the team’s competition in the Tour. To show team pride, they crafted stand-up pouches for their lemon & lime sports hydration drink mix that featured the metallic pink and blue look of the EF team’s jerseys. 

Since 2012, Skratch Labs has been selling sports nutrition products, always made from all real ingredients, designed to help athletes perform their best. To give its customers an even better user experience, the company began working with ePac in 2017 to revamp its packaging, upgrading to fully custom, high-quality stand-up pouches. This year, they took their dedication to sports performance a step further.

“We believe our customers will think this design is really special. They know the EF team and are excited about the Tour. We hope to drive excitement for the Tour by launching this limited-edition packaging,” says Elliot Freeman, VP, Marketing at Skratch Labs.

Limited-Edition Packaging Uses Mosaic Technology to Generate 10,000 Unique Designs

What really brings the drink mix’s packaging to Tour-level is the collaboration between ePac and HP’s Mosaic print technology. With Mosaic, each pouch in the entire print run features an exclusive color-shifting design, similar to the EF Pro Cycling jerseys, giving each individual pouch its own unique look. No two pouches are the same.