Morrisons’ Best Bacon sizzles on shelf thanks to new packaging solutionOctober 30, 2019
Farmers Boy, (Morrisons manufacturing), were looking to re-launch their Best Bacon product improving its Retail Ready Packaging (RRP) solution to attract shoppers in store. DS Smith was the perfect partner to help do this.
Historically, single-use plastic trays have been the retail standard to keep products upright on shelf. Taking positive steps to reduce its use of plastic packaging Morrisons revised its packaging policy in 2019 to challenge the use of any plastic. The supermarket is also a signatory of the UK Plastic PACT and acknowledge increased consumer pressure to remove the use of single-use plastic packaging.
In addition, Morrisons wanted to reduce supply chain and material costs and to improve the customer experience, aiding navigation for shoppers in-store and improving on-shelf availability in order to increase sales.
DS Smith had simultaneously been exploring a new RRP design using sustainable fibre-based corrugated cardboard, which is 100 per cent recyclable. When Morrisons saw the DS Smith Optishop Fin concept, it seemed like the perfect solution, so DS Smith became the development partner for the product.