Hybrid Software Launches Variable Data Printing Option

After several years of development, Hybrid Software announced the commercial release of Variable Data Printing (VDP) for its PACKZ PDF editor and CLOUDFLOW workflow suite. These products are being demonstrated concurrently at three major international tradeshows: Labelexpo Americas (Rosemont, IL), CorrExpo (Indianapolis, IN) and Fachpack (Nuremberg, Germany), and are available for immediate delivery. Says Guido Van der Schueren, chairman of Hybrid Software, “With the rapid adoption of digital presses for labels, cartons and corrugated boxes, our customers needed a better solution for VDP preparation and output than existing offerings. Our development team stepped up to deliver a solution that is truly revolutionary by leveraging Hybrid’s native PDF technology and our ‘Live Objects’ controls for adding customized content to a PDF file. Our VDP products are applied at the prepress stage, not in the pressroom, and eliminate the up-front template creation that slows down the other VDP solutions available today.” The VDP Prepare option can be used to turn any PDF package or label design into a VDP design by simply indicating which elements (text, barcodes, images, colors, etc.) are dynamic and linking them to a data source. VDP Prepare displays all iterations of the design and features special tools for quality assurance. It is included at no charge for all users of PACKZ 5.0 and higher. Once the graphics are VDP-ready, the VDP Execute module is used to prepare an optimized PDF file that is ready for digital output. VDP Execute is available for both PACKZ and CLOUDFLOW, with different price points based on a customer’s throughput requirements.