Creation Reprographics signs four-year-deal for Fujifilm’s Flenex-FW water-washable flexo plates
April 11, 2022Creation Reprographics – specialists in packaging artwork, reprographics and plate production – has been based in Daventry, Northamptonshire, since 2004. With a client base covering both local and global businesses, Creation works with big household names as well as small start-ups. In February, the company marked its commitment to continuing to develop its sustainable product range after agreeing to a four-year-deal for Fujifilm’s water-washable flexo plate range, Flenex FW.
“We have a large customer base –
some of which are big names in the industry – so we know that the quality of
our products must be consistent,” says Matt Francklow, Managing Director at
Creation. “Our equipment has always been vital to our business, as we use it
for so many different areas. But we are also very in tune with sustainability;
in fact, it’s at the heart of everything we do – an ethos that we put into
practice every day. We created our own internal programme to achieve
zero-carbon reprographics by making small changes at each stage of our work.
“In today’s print and packaging environment, it’s vital for businesses of all
sizes to share a vision of eco-friendly practices, from pre-press through to
the end product.”
Fujifilm’s Flenex FW plates fall in line with Creation’s desire to improve its sustainability credentials, while maintaining its quality and productivity.
“Due to our focus on
environmentally friendly solutions, we have been heavily involved in water-wash
flexo production for many years, always keeping a keen eye on industry
developments,” continues Francklow. “We were aware of Fujifilm’s Flenex plates
for a while and were attracted to the sustainability characteristics as much as
the high print quality and productivity they offer.
“We are confident Flenex can us build on the positive name Creation Repro has
in the packaging industry, as pioneers for both quality and sustainability.
Having a world-renowned partner in Fujifilm, to help market and grow our
business, is fantastic for us.”
David Parker, UK Packaging Sales Manager at Fujifilm Graphic Systems, says:
“For Creation, product quality and sustainability are of equal importance. They understand the direction the packaging industry is heading in and are doing all they can to stay ahead of the game. We’re delighted that they see Flenex FW as a vital solution on that journey and we’re very much looking forward to seeing our partnership develop and grow in the years to come.”