BOBST Packaging Production 4.0 at drupa 2020

On the road to drupa 2020, it is important to acknowledge global trends such as global urbanization, shifting demographics, the rapid acceleration of technology and the digitalization of the global economy. At the same time, it is important to heed the need for stronger consumer engagement, increased differentiation and greater sustainability.

At drupa 2020, as a leading technology company in the packaging world, Bobst considers it is their duty to deliver expertise to shape the future of the packaging industry.

They know that converters need to visualize and control the entire production line, so they will demonstrate new digitalized workflows, right from the initial PDF to the final product. Bobst will display machines not only designed for e-commerce requirements but also to accommodate increasing packaging variations and complexity, helping brand owners to redefine their consumer engagements models and attract customers in a timely manner. Furthermore they will showcase digital printing presses, which help brand owners to fulfil their requirements around reduced batch sizes, and to implement customization and individualization efficiently with quality and color consistency across the globe.

Bobsts vision for packaging production is anchored in data access and control across the entire workflow, helping packaging converters to become more flexible and agile. They call it Packaging Production 4.0 and would like to invite you to their booth where we will share a vision for the future as never before.