Beta-Point installs Mark Andy Evolution Series E3

Beta-Point, one of Poland’s fastest growing printing companies, has purchased an 8-colour Mark Andy Evolution E3 flexo press that will enable it to offer its customers a completely new range of high-quality products. The new E3 press also supports the sustainability trend that has become increasingly important for Beta-Point and its customers and will open new markets both inside and outside Poland.

Investment, development, and co-operation with Mark AndyBeta-Point was established by husband-and-wife team Piotr Pohnke and Beata Hoffmann-Pohnke in 2009, having been involved with labels for the previous 20 years. “We track the market very closely to understand our customers’ requirements and expectations and have made our investments step by step to ensure we could offer new and interesting solutions.

We realised many years ago that Mark Andy presses were way ahead of the competitors who had traditionally dominated the market, and noticed the increasing number of their global installations, including among our competitors in Poland. This made Mark Andy a serious option when we began planning our latest investment in a flexo press,” he said.

Beta-Point focussed on two key targets for its new press. First, it needed to be capable of expanding the company’s product portfolio for its existing customers with special, multi-colour labels. And second, the new product mix needed to attract new business partners and allow Beta-Point to attack completely new markets in Poland and abroad.

“We started our business producing logistics labels,” said Beata Hoffmann-Pohnke, “and have built the brand with streamlined production and on-time deliveries, as well as attractive designs for our colour labels. We work hard to maintain the highest standards in terms of punctuality, co-operation, and consistent quality of labels. Our customers appreciate this approach, especially when they see the effort we put into ongoing development.”

Recent projects and investments have fitted this trend, and the new Mark Andy E3 allows the company to print large volumes of special multi-colour labels as well as introduce special products like peel-off, laminated labels, and wrappers. “We have been observing trends in different market areas for some time, so were very keen to offer multi-colour labels in a completely new, higher quality. We wanted them to be interesting and modern to represent the highest standards,” she explained. “After analysing offers from Mark Andy and its competitors, we decided that the E3 using UV inks and the new UV curing system, would be the best option for us.”

Piotr Pohnke added that they had initially planned to buy a different press, but Mark Andy offered more for the same money. “It was a case of comparing a standard press with one that had greater capability. To cut a long story short, we have ended up with a press that gives us many more opportunities than we had originally planned for!”

Significantly, it was Mark Andy’s European location in Warsaw that proved another deciding factor. “The final decision included the consideration of service support, and we had received a lot of positive comments from Mark Andy’s other Polish users.” This was an extremely important factor and was soon confirmed, with the press’ installation and staff training going very smoothly and without problem. “Mark Andy has been both supplier and advisor at the same time, and we sincerely appreciate this kind of approach,” he commented.