Labelexpo Rebrands as LOUPE Ahead of 2026 Launch
October 15, 2025After more than 45 years as the world’s leading label and package printing platform, Labelexpo Global Series has announced a major rebrand to LOUPE, marking a new era for the industry. The first event under the new identity will be LOUPE Americas 2026.
The rebrand, unveiled at Labelexpo Europe 2025 in Barcelona, aligns with ongoing shifts in the packaging sector — from digital and hybrid production technologies to automation, sustainability, and market consolidation. LOUPE aims to unite the full spectrum of labels, flexible packaging, and folding cartons under one global platform.
Now part of Informa Group, the world’s largest B2B events organizer, LOUPE benefits from cross-industry connections in healthcare, food, and beauty sectors. The new name, inspired by the magnifying tool used in print shops, symbolizes precision, craftsmanship, and clarity, while standing for “Labels & OUter Packaging Embellishment.”
Managing Director Jade Grace called the rebrand “a natural evolution” that reflects the growing influence of label technologies across all packaging formats.
