Emsur drives flexible packaging and consolidates its position as a global leader in sleeves

Emsur’s proposal for the sleeves market is not merely an alternative to traditional labels: it is a commitment to offering each brand the possibility to convey its essence in a comprehensive way and to protect the product.

Adaptability that adds value

Thanks to its state-of-the-art technologies and a wide range of materials – cPET, PETG, Polyolefin and OPS among others – Emsur provides tailor-made solutions for sectors as diverse as beverages, coffee, dairy, personal care and home care. Sleeves adapt to any container shape or size, combining visual appeal with maximum protection.

• ✔️ Greater impact: they increase visibility and strengthen brand communication.
• ✔️ More flexibility: they adapt to any packaging design.
• ✔️ Enhanced safety: they protect contents from external agents.
• ✔️ Greater resistance: they ensure an impeccable appearance throughout the product’s shelf life.

Commitment to innovation

Emsur’s flexibility in developing sleeves in different formats, materials, perforations and technologies enables its clients to meet the technical and regulatory requirements of international markets, always with the assurance of quality and personalised service.

The commitment to responsible innovation is also part of this proposal. Emsur’s sleeves incorporate ecodesign criteria, using recyclable materials and exploring new solutions that facilitate collection and recycling processes at the end of their useful life. Thus, the company aligns itself with the sustainability objectives pursued by both brands and European and global packaging and recycling directives.

Global presence, local proximity

Emsur has centres of excellence in sleeves in Spain, Poland, Brazil and Mexico, allowing it to combine international capacity and proximity to its clients. This strategic network enables the company to support manufacturers from different markets and continents with tailored projects and agile, close service.

Global communication campaign: “Don’t let them label you”

Emsur’s recent international campaign has highlighted the distinctive value of its solutions, showing how sleeves can transform the perception of any product and make it unique in the market. With a visual, approachable and disruptive approach, the campaign has succeeded in connecting with both established brands and emerging projects, emphasising that customisation in packaging is now the key to standing out in an increasingly competitive environment.