GOEBEL IMS’ launches campaign video

Converters of paper, board and film face the challenge of implementing their customers’ individual requirements on a daily basis as fast and flexible as possible. They need to process a variety of materials rapidly while meeting high quality expectations at the same time. Therefore, standardized slitting and winding solutions are not satisfactory. Rather, machines are needed that enable an efficient and fast processing of orders. Since more than 165 years, GOEBEL IMS is offering customized solutions for the paper and film processing industries to fulfill these requirements. As a reliable partner, GOEBEL IMS supplies slitting and winding machines that are tailormade and, therefore perfectly meet the needs of their customers. Thus, the special machine manufacturer enables its customers to reach optimum productivity. With its current communication campaign “Tailor-made Converting”, the company is demonstrating this value proposition in a particularly creative way. The heart of the campaign is a film that plays in two worlds: The world of engineering and manufacturing technical solutions and the world of tailoring. Thereby the message of the campaign “a perfect fit is always tailor-made” is taken up vividly.

GOEBEL IMS draws on many years of experience in special machine construction and has a
comprehensive technical know-how. This allows the company to offer its customers a variety
of slitting and winding solutions for a wide range of materials and applications. A perfect
example of the excellent customization is the RAPID D1 slitter rewinder: representing the
extensive portfolio of GOEBEL IMS, it plays the leading role in the campaign film. Its success
story perfectly reflects GOEBEL IMS’ tailor-made concept: the converting machine processes
a broad spectrum of materials using state-of-the-art technology and the latest developments.
This makes it a long-term success in a variety of markets and industries that process paper
and board, flexible packaging or special materials. Especially for applications that require an
extra degree of precision, such as special or cigarette papers, tailor-made machines are
essential for a long-term economic success. GOEBEL IMS supports its customers worldwide
in finding the best solution.

The corresponding campaign video is available on tailor-made.goebel-ims.com.