Wikitude and Constantia Flexibles announce strategic partnership to revolutionize consumer packaging with AR

Constantia Flexibles is one of the world’s leading producers of flexible packaging for the food and pharmaceutical industries. The company’s customers include international food, pet food, personal care, and pharmaceutical corporations local market leaders.

Be it a chocolate bar, a pet food container or a yogurt: the packaging of these products could soon be enriched with digital information experienced by consumers via smartphone. This feature also allows brands to learn a lot about customer shopping habits. With that in mind, the company has developed the innovative platform “Constantia Interactive”.

Strategic technology partner is Wikitude, the world’s leading independent AR technology provider. Thanks to the AR software from Salzburg, smartphones can easily recognize a variety of shapes and packaging. The aim of the partnership is to jointly expand the “Interactive Packaging” market.