Subtle Impressions Doubles Down on Hybrid with Digital Pro UpgradeApril 8, 2020
North Carolina converter Subtle Impressions installed a Mark Andy Digital One in January 2019 to fulfill a need for a digital label solution, providing an alternative solution for the longer lead times typical with flexographic production.
After a year of production with the Mark Andy digital machine under his belt, Chris Brown, Co-Owner of Subtle Impressions, reflects that prior to 2019 their production mix lacked an asset that kept them profitable on low volume orders. These types of orders in the Subtle Impressions shop average 1,000 to 2,500 labels per run and vary across end use segments.
Brown noted that “all of the existing business that prompted us to buy the Digital One initially, we have absorbed and done business above and beyond that. It’s been a great stop gap for us when our flexo press has been too busy.” After experiencing success with the Digital One firsthand, Brown learned of the engine upgrade for their press. With easily identifiable avenues for additional growth given the features of the upgrade, the option to further enhance their digital business was of interest to the Subtle Impressions team.