Smurfit Kappa’s eCommerce expertise leads to impressive sales growth for flower providerAugust 2, 2019
Smurfit Kappa has created an innovative eCommerce packaging solution which has led to an impressive growth in sales for a fresh flower provider.
Jardines de Los Andes is a leading Colombian flower grower that developed a brand called ‘Enjoy Flowers’ to target customers through the eCommerce channel.
Enjoy Flowers approached Smurfit Kappa to create a sustainable pack for online customers that would withstand a complex eCommerce supply channel from Colombia to the US while preserving the quality and freshness of the flowers. The new packaging made an immediate impact with sales growth of a wedding bouquet line that was introduced a year ago surging by 300%.
The packaging leader tapped into the expertise and experience of its eSmart service to identify a packaging concept that would both protect even the most delicate blooms and delight the recipient. A beautifully designed, branded packaging solution was made which is 100% recyclable and biodegradable.
Speaking about the new product, Alejandro Herrera, COO of Enjoy Flowers, said: “Our flower bouquets are made to order and shipped directly from the farm in Colombia to our customers’ homes in the United States, so it was imperative for us that the packaging would guarantee the freshness and quality while still delivering a wow experience for the customers.