Smurfit Kappa launches sustainable new ekolife toys just in time for Christmas

Smurfit Kappa has launched a new range of imaginative and eco-friendly toys that are made completely from paper.

With consumers trying to make more sustainable choices in every aspect of their lives – including what they put into their children’s toy boxes – Smurfit Kappa explored how it could apply its expertise in design and paper to offer a solution.

The ekolife range provides shoppers with a sustainable alternative to the vast amounts of non-recyclable toys that flood the shops every year.

The beautifully designed and durable toys include planes, cars, jigsaws, build-your-own shops and castles. The ekolife range also includes canvases that can be coloured in by their new owners to get their creative juices flowing.

Every product is made from cardboard so they are 100% recyclable, renewable and biodegradable, unlike most other toys. Morgan Webster, General Manager, ekolife, said: “The ekolife toys have been designed to encourage children to use their imaginations and enjoy unplugged, traditional play in an increasingly digital, solitary world.