Purr & Miaow launches Purr-cycle in partnership with Enval
March 28, 2019Purr & Miaow and Enval announced today that Purr & Miaow have joined the “Laminates League”, the innovative recycling scheme aiming for zero waste to landfill from Purr & Miaow cat food pouches.
We use enough single-use pouches to cover the surface of the UK twice over every single day. Every year 10 billion pouches made of aluminium and plastic are sold in the pet food, baby food and drinks sectors, with a shocking rate of only 20,000 of these currently recycled. The recycling rate of pouches is 50 times worse than that of the single-use coffee cups that have lately received so much media attention. With a typical cat food owner using 1,000 pouches a year and 1.1 million cats in the UK, the scale of the issue is staggering.
On a mission to tackle this, one of the biggest environmental issues that pet owners face, Purr & Miaow launched Purr-cycle and by doing so is the first pet-food company to join the Laminates League. Purr-Cycle will operate on a not-for-profit basis, so no more pouches need go to landfill.
