PepsiCo to eliminate virgin plastics from crisp packets by 2030
February 3, 2022PepsiCo has announced that its European crisp brands, including Walkers, Doritos, and Lay’s, will soon switch to 100% recycled or non-virgin plastics.
PepsiCo has committed to eliminating virgin fossil-based plastics across all of its European brands of crisps and chip bags by 2030. This will apply to well-known brands such as Lay’s, Doritos and Walkers.
Consumer trials of the new packaging will begin later this year. The recycled content in the packs will be derived from previously used plastic and the renewable content will come from by-products of plants such as used cooking oil or waste from paper pulp.
According to PepsiCo, the change in packaging could deliver an emissions reduction of up to 40% per tonne of packaging material.
PepsiCo Europe’s chief executive Silviu Popovici said: “Flexible packaging recycling should be the norm across Europe. We see a future where our bags will be free of virgin fossil-based plastic.
“They will be part of a thriving circular economy where flexible packaging is valued and can be recycled as a new packet. We’re investing with our partners to build technological capacity to do that. We now need an appropriate regulatory landscape in place so that packaging never becomes waste.”
