Paper Presents: innovative and circular solutions for consumers

On September 4th, CEPI, FEFCO, ACE, and FEPE organised an interactive exhibition called Paper Presents to introduce the paper and board industry to the new members of the European Parliament. Along with several national paper associations that took part in the event as well, the paper and board industry was able to highlight the endless possibilities of paper products, the innovation they bring, and the circularity at the core of their industry.
“There are themes that CEPI and the co-organising partners have in common. Renewability, recyclability and the ability to mitigate climate change is what we have, we are proud of and we share with society,” said Jori Ringman, CEPI Director General.
One of the most interesting parts for the members of the Parliament was certainly the exhibition, which brought paper and board innovations to one place and showcased a large selection of ingenuous and sustainable inventions all created with paper and forest-fibre products. The Tree-Shirt is a great example. Based on Tencel Lyocell fibres made from sustainable wood sources, textiles can be made and thus, clothing. The fibres are produced in an environmentally responsible closed loop process, which transforms wood pulp into cellulosic fibres with high resource efficiency and low ecological impact.
Innovations in packaging were also on display, including Landbox Straw which, using organic, recyclable and hygienic materials, insulates products with shock absorption qualities during transit. Stretching Inner part, a bio-based and recyclable packaging material that protects fragile goods in transit, was also on exhibit.
There were also paper and board innovations meant for the food and drink industry. Wetclar paper straws was one example. These straws are made of virgin fibres produced specifically for food contact and certified by FSC, PEFC and ECOLABEL. They are also treated against humidity and guarantee hydrophobicity. All in all, the straws are a great alternative to single-use plastic ones. Other products, such as beverage cartons, are also constantly innovating to improve functionality while offering a low carbon footprint. Participants could taste water in beverage carton which is a new segment driven by the consumers demand for environmentally friendly products.
What is very important about the paper and board industry—and the products made with these materials—is that it is circular. Recycling rates for these materials are the highest in Europe. The paper and board products are closing the loop and championing the circular economy, which is so important for Europe’s future.