Océ enters the packaging market with the Océ LabelStream 4000 seriesJune 19, 2019
Changing market dynamics are the driving force behind the growth of the packaging industry. Orders for smaller quantities are placed more often. Producers and retailers are looking for ways to reduce waste and costs. The lead time from production to final sales to the consumer has to be shorter and shorter. Producers and retailers want to differentiate themselves from the competition.
To address this growing industry, Océ entered the packaging and label printing market on 5 June 2018, with the launch of the Océ LabelStream 4000 series. With this new digital Océ press, labels can be personalized and printed in small batches. Based on an average label size, the printer can produce 480 labels per minute, or 28,800 labels per hour.
The Océ LabelStream 4000 series printer is based on inkjet technology and can produce short runs on a cost-efficient basis for specific products, customers or target groups. The digital printing of packaging and labels also offers opportunities to print personalized messages for custom advertising. Canon and Océ have 35 years of experience in digital inkjet technology and are now bringing this knowledge to the growing market for packaging.
The launch of the Océ LabelStream 4000 series is part of an ongoing Océ program for the development of new inkjet production printers. Examples are the Océ VarioPrint i300 in 2015 and the Océ Colorado 1640 and Océ ProStream 1000 in 2017.
All these products are part of Canon’s strategy to grow in the commercial print market. Océ plays an important role in this strategy. “Aggressive investments in R&D are important for the next 3 years,” said Toshizo Tanaka, CFO of Canon Inc. at the beginning of this year. Océ spends €160 million annually on R&D and is one of Canon’s leading research centers around the world.