IST inaugurates new Sales and Service Centre in Southeast Asia with exclusive conference for agents and distributors

With great fanfare and celebrations, Italian-based IST (Italia Sistemi Tecnologici S.p.A.) has sealed the final quarter of 2023 with ambition and inspiration with its opening of IST Asia , in Kuala Lumpur, Malaysia.

The new branch, located in Kuala Lumpur, Malaysia, was celebrated with an IST-hosted training conference aimed at its regional agents and distributors, with several key leaders from IST Europe flying in specifically to mark the event.

“This is a very proud moment for us as IST expands its reach to this populous geographical region in Asia,” said Massimiliano Mingacci, Global Sales and Marketing Manager of IST, “as well as being an economic powerhouse, Southeast Asia is one of the most culturally diverse regions of the world, and due to already having a considerable database of clients here, it was strategically important for us to open a local presence with a local sales and service team.”

As IST Asia welcomed new recruits to its latest office IST Europe too recently welcomed a new face, renowned industry figure, Luigi Improta, as its new production manager to be based in Modena, Italy.

“Our investment in IST Asia is proof of IST’s economic strength and commercial viability and marks a significant juncture for IST as a whole. The organisation is growing and expanding, with high aims set for the near future, China and USA may well be on the cards for 2024 , so be on the lookout for IST,” concluded Roberto Guerra, Director of IST SpA.

Headquartered in Modena, Italy’s centre of excellence for mechanical engineering, IST is a specialist in the design, manufacture, and installation of solvent distillers and washing systems that are recognised for their efficiency and reliability. IST made international news earlier this year when it unveiled two new ground-breaking technological innovations, the TW and the Roto Plus at the European Coating Show 2023 in Nuremberg, Germany. IST’s highly skilled team manage a 360-complete-production process using safe and durable materials to ensure they uphold their mission of delivering reliable state-of-the-art technologies to anticipate tomorrow’s cleaning standards.