Heidelberg’s Digital Ecosystem Given the Name “Heidelberg Plus”

Heidelberger Druckmaschinen AG (Heidelberg) is taking the digitization of its customer relationships incorporating useful value-added services to the next level. The company is combining all elements of the Heidelberg ecosystem in its new “Heidelberg Plus” digital customer portal. This includes everything from Internet presence with website and eShop to various performance report, monitoring, and service applications in the production sector and access to instructional videos plus white papers covering technical aspects and applications. Developments in the areas of cloud technology, IoT, big data, and AI have created new possibilities that Heidelberg will now be systematically harnessing to offer customers further added value. Examples include developing the first AI-based applications to advise them interactively on how they can optimize their own operations, with Heidelberg leveraging and supplying its big data expertise. In the future, customers will be able to access the entire digital world at Heidelberg using a single sign-on.

“Digitized customer relationships coupled with attractive added-value services are the key to establishing collaborative business relationships with customers in our digital world. Our aim is for the Heidelberg Plus ecosystem to simplify the way we work with our customers and offer them more added value,” explains Ludwig Allgoewer, Head of Sales and Marketing at Heidelberg.