Georgia-Pacific Launches Hummingbird

Digital presses have revolutionized the packaging industry, delivering high-impact color and creating a new paradigm for versioning and customization. Despite its innovations, digitally printed packaging has not always offered solutions across the full spectrum of sizes and quantities. With the launch of Hummingbird™ digital packaging solutions, Georgia-Pacific is overcoming that barrier by producing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond.

Hummingbird is the first packaging supplier in North America to provide 110-inch wide web capability for digital pre-print at lengths limited only by converting capability. The technology delivers high-quality, digitally printed corrugated packaging that gets products to market up to 80 percent faster than traditional methods and provides a new range of marketing and supply chain management opportunities for brands. The size, quality and speed of the press also dramatically increases the cost effectiveness of digitally printed packaging, even at high volume.