DS Smith puts a digital pre-printing machine into operation

As the first company in packaging industry, DS Smith had opted for the revolutionary digital pre-printing technology for medium and large-scale productions in one of their British locations. Now, the company celebrated the commissioning of the second HP T1100S digital pre-printing machine in their site in Fulda, Germany, opening up entirely new possibilities of brand activation and brand protection for their customers.

Together with about 180 guests of leading brands, DS Smith celebrated the official commissioning of the digital pre-printing machine at their site in Fulda. In presentations, workshops and during the official commissioning, the new possibilities this revolutionary printing technology provides for the producers of branded articles and for industry were in the centre of attention.

Beaming faces at the official commissioning of the new digital pre-printing machine at the Fulda site Philip Bautil, Managing Director Central Europe, Rüdiger Lindner, General Manager of the Fulda site, Stefano Rossi, CEO of the DS Smith Packaging Division, and Tom Wetzel, Sector Director Consumer Packaging & Display, all DS Smith (from left to right).

“Innovation is at the top of our agenda, because we want to help our customers to become even better, so that they can continue to take the pole position in their respective markets in the future”, underlined Philip Bautil, DS Smith Managing Director Central Europe in his welcoming speech. “Digital pre-printing enables our customers to offer customised solutions even for medium and large-scale productions for the mass market. Together with our customers we enter into a new era of brand activation and brand protection, so that our customers can create the greatest possible value and further market growth.”