Digimarc and HP Collaborate on New Serialized Package Printing Solution

Digimarc and HP Collaborate on New Serialized Package Printing Solution

January 16, 2019 Off By Sebastian Reisig

At this year’s National Retail Federation (NRF) show Digimarc Corporation (NASDAQ: DMRC), inventor of the Intuitive Computing Platform (ICP™) featuring Digimarc Barcode, announced a new serialized packaging offering with Digimarc Barcode and Link from HP, a serialization technology that can provide every printed object with a unique identity and offers a cost-effective solution to serious supply chain problems. HP and Digimarc offer consumer brands and their digital print providers the ability to apply Serialized Global Trade Item Number (SGTIN) on packaging to track and protect a package through the supply chain and at point-of-sale (POS) in retail environments.