Craft Brewer and Dow Collaborate on Collation Shrink Packaging

Craft Brewer and Dow Collaborate on Collation Shrink Packaging

May 2, 2018 Off By Sebastian Reisig

Dow Packaging and Specialty Plastics, a business unit of The Dow Chemical Company, is collaborating with craft beer brewer Oskar Blues along with plastics converter Berry Global and Ampacet – a leader in color masterbatch technologies – to produce the industry’s first printed collation shrink packaging in the United States for the brewer’s 24-can variety cases. Oskar Blues piloted the packaging in 2017, which has resulted in more than 300 percent growth through national retailers.
The shrink solution serves as secondary packaging that wraps corrugated trays, replacing previous shrink-wrapping that held two 12-pack cartons together. The collated shrink packaging continues to feature Oskar Blues’ branding and design, maintaining shelf appeal for consumers. The brand’s new packaging has generated