CCL Label wins German Packaging Award for EcoStretch

CCL Label has won the prestigious German Packaging Award for its innovative EcoStretch™ – The Closed-Loop Solution for Stretch Sleeves. CCL Label had announced its plans to invest in recycling technology to recycle post-consumer Stretch Sleeves in a closed loop last year – keeping products and materials in use.

The German Packaging Award is the most important showcase for packaging innovations in Europe and takes place under the patronage of the Federal Minister for Economic Affairs and Energy. An independent jury awards the best innovations and solutions in 10 categories.

EcoStretch™ is a new technology that enables the post-consumer de-inking of printed stretch sleeves. The sleeves are removed from the bottle after the PET bottles are returned to the filling lines of the producers. They are then shipped to the Austrian Voelkermarkt site, where – after the de-inking and cleaning – the sleeves are molten and shaped into pellets which feed back into the manufacturing process, thus creating a new stretch sleeve in a closed loop.