Cartonajes Santorromán Chooses HP C500

September 2, 2020 Off By Sebastian Reisig

Cartonajes Santorroman announced it has purchased an HP PageWide C500 Press, bringing the first water-based ink, industrial-scale digital corrugated solution to the Iberian peninsula.

A major player in the packaging market for wine, beverages and agricultural trays, food safety is a key value of Santorroman’s packaging strategy. The acquisition is aimed to provide a solution for packaging that can be safe for food and sensitive products for brands, while delivering packaging campaigns with quick turnaround. Santorroman also delivers advanced display and Point of Sale solutions.

“As a leader in packaging innovation, we are investing now to deliver our clients the benefits and added value of offset-quality, digital post-print. In particular, the HP C500 water-based inks will allow us to produce packaging for our brands that is food-safe for their end consumers” said Leopoldo Santorromán, owner, Santorromán. “On top of this huge advantage, this new production press will allow us to reduce lead time and minimum order quantities to support any size campaign, thereby helping to optimize our clients’ corrugated supply chain.”

Santorromán is scheduled to start installation of the HP PageWide C500 at the beginning of 2021 at its manufacturing headquarters in Calahora, La Rioja, where it supplies corrugated packaging to the entire Iberian market. Operating an HP Scitex Corjet since 2001, the addition of the industrial-scale HP PageWide C500 builds on the company’s digital experience.