CANtastic – A Can that Connects – and Fulfils Consumer Hygiene Expectations
March 30, 2021CCL Label presents CANtastic, combining an aluminium can and shrink sleeve for an innovative and safe drinking experience.
CCL Label, a
world leader in specialty label and packaging solutions, presents CANtastic a
new type of aluminium can packaging that offers maximum hygiene and ideal
marketing possibilities for promotions. “This new packaging product is all about
connection and protection – it guarantees maximum cleanliness from production
to the Point-of-Sale in supermarkets, convenience store or gasoline stations,
were cans are often openly displayed in an unprotected environment to catch the
attention of the consumer. With CANtastic the cans are protected against all
kinds of possible contaminations while ideally promoting the brand owner’s
message”, says Reinhard Streit, Vice President and Managing Director
Food&Beverage at CCL Label. “It goes further than other aluminium cans
available in the market, allowing brand owners to build maximum trust with the
consumers.”
Consumers demand more hygiene and food safety
“We see that COVID-19 has transformed the consumer landscape – trust in brands
is more important than ever. Health is now connected to heightened issues of
food safety and hygiene with two-thirds saying that being healthy is being
safe. Improving food safety is cited as the number one priority for
manufacturers”. A study carried out by IPSOS revealed that two thirds (66%) of
consumers `concerned’ with the safety of their food and the Packaging Survey
released by McKinsey* revealed that concerns connected to food safety and
hygiene is a new trend amongst the top 6 packaging industry trends.
Promotions: Back to a “New Normal”
“Once the lockdown restrictions are lifted and life becomes more normal again,
we expect promotional activities from brand owners to become an important
marketing tool again. Our CANtastic decoration can offers ideal space for
branding and consumer communication. Firstly, there is additional space on the
lid for extra activities or design possibilities. Contests, lotteries and
loyalty programs can easily be integrated as well as Virtual Reality elements
or special QR codes for unique and secure digital identity”, explains Streit.
Sustainability: Aluminium Can are Widely Recycled
The especially engineered sleeve and top construction allows for normal
recycling of the aluminium can which very widely recycled in most countries.
Aluminium is a 100% recyclable and sustainable metal and nearly 75% of all
aluminium ever produced is still in use. Recycling aluminium saves over 90% of
the energy needed to make new aluminium**.