BOBST opens a Digital Inkjet Demonstration Center in Barcelona
January 20, 2021BOBST wants to shape the future of the label industry and believes digitalization is the main driver. BOBST has expanded its demonstration capabilities with a dedicated demonstration center outside of Switzerland.
The new Demonstration Center in Barcelona will provide a unique opportunity for converters and brand owners to come and see the Mouvent™ Cluster Technology for themselves, opening a new chapter in label production. BOBST did not participate in the first chapter of the digitalization of label production but is committed for the second chapter through combining high-quality, high productivity and low cost of ownership.
“Barcelona is an European hub and such a vibrant and exciting place, it seemed the natural choice for our new Center,” said Erik van Sloten, Head of Sales Label. “We are on the final stretch and almost good to go. All of the equipment is state-of-the-art, and the onsite team is extremely passionate and knowledgeable.”
The first two machines in the Demonstration Center are the Mouvent LB701-UV and Mouvent LB702-UV, two label presses making 6 colors + white and speeds of up to 100 linear meters a minute the new normal.