Better with Less – Design Challenge’s jury strive for circularity

The focus of this year’s ‘Better with Less – Design Challenge’ competition is creating easily recyclable and resource-efficient packaging solutions that generate less waste. The competition started on 1 June, and is open till 1 December 2022.  In a newly released video the jury members share their views on circularity and the role designers’ play in achieving it.

Jury member, Andrew Gibbs, Founder & Editor in Chief of The Dieline magazine believes that the packaging industry is at an inflection point where the move towards circularity is rapidly shifting. 83% of younger consumers have shown that they’re willing to spend more and to pay more for sustainable brands. Fellow jury member Jennifer Patrick, Global Director of Packaging and Branding at Patagonia thinks that one of the things that is the most challenging part about packaging design is really trying to minimise the amount of material used.