Better with Less – Design Challenge 2019–2020 announces an impressive jury of renowned packaging design experts
June 19, 2019The Better with
Less – Design Challenge arranged for the first time in 2017–2018 was an
impressive success, with over 300 packaging designs submitted to the
competition. This year’s Design Challenge is approaching, and the world-class
jury of renowned packaging design experts has now been announced.
Last year, Metsä Board’s Better with Less – Design Challenge inspired students
and professional packaging designers from 38 countries to contribute their work
showcasing more environmentally-friendly packaging solutions. This year, the
Better with Less – Design Challenge will again have a world-class jury of
renowned packaging design and branding experts:
Alissa Demorest, Editor in Chief of luxury packaging magazine Formes de
Luxe, has extensive experience in the luxury-goods sector from both a brand and
supplier perspective. Andrew Gibbs, Founder, CEO & Editor in
Chief of Dieline has been called an “innovator in the world of
design”. Charles Ng, Founder & Chief Brand Consultant of
MCL Group Hong Kong / China, takes a holistic approach of brand design from
brand auditing, brand analysis to brand strategy that provides creative works
covering packaging, graphics, products, spatial and retail. Clark
Goolsby, Chief Creative Officer of Chase Design Group, emphasizes the value
of design, and the lasting cultural and financial impact it can have for
products and organizations. Stefan Junge, Professor in Packaging
Technology at Beuth University of Applied Sciences Berlin, has more than 20
years of experience in the field of packaging technology, having for example
held the position of Corporate Packaging Manager at Sika and multiple positions
at Nestlé.
“We are excited to have this multitalented international jury of renowned
packaging design experts involved in the Better with Less – Design Challenge.
Together we want to encourage packaging designers all over the world to create
new, more environmentally-friendly solutions for everyday packaging,”
states the competition jury chairman and member of the competition jury Ilkka
Harju, Packaging Services Director, EMEA and APAC at Metsä Board.
Better with Less – Design Challenge 2019–2020 will be launched in
September.
Metsä Board’s Better with Less – Design Challenge is an initiative to
inspire packaging designers all over the world to create packaging solutions
that create better brand experiences with less environmental impact. www.betterwithless.org
#betterwithless