Berry Signs Largest Contract for Advanced Recycled Material as Brand Owner Sustainability Goals and Consumer Demand Grow

November 24, 2021 Off By Sebastian Reisig

Berry Global announced an agreement with PureCycle that will provide Berry with PureCycle’s Ultra-Pure Recycled (UPR) advanced recycled resin. This agreement is the latest in a growing list of advanced recycling material sourcing announcements from Berry and is the Company’s second based in North America.

North American consumer interest in package sustainability rises

If given the option to buy products with recyclable or compostable packaging, 47% of Americans opt for recyclable products as their first choice, and 20% prefer compostable products. (Ipsos, Aug. 2021)

  • 77% of Americans are concerned about the environmental impact of products they buy, and 78% are more likely to purchase a product that is clearly labeled as environmentally friendly. (Greenprint, April 2021)
  • 64% of consumers say that buying sustainable products makes them feel happy about their purchases (this reaches 72% in the 25-35 age group). (Capgemini Research Institute, July 2020)

As demand for sustainable products grows, customers look to Berry for access to recycled material and packaging design expertise to maintain their brand image and package performance. As a result, Berry continues its leadership position in the converter market for access to recycled plastic material – over 600 million pounds per year by 2025. In addition to its material access, Berry understands the specific design requirements of brands’ products – combining material expertise with product specification needs creates a range of opportunities for advanced recycling technology to be used in the marketplace.