New AWA Pressure-Sensitive Label Market Study To Offer Post-COVID-19 Pandemic Impact Analysis
May 12, 2020With
a 40% share of the total labeling market, pressure-sensitive labels are still
the leading label format around the world, as the sixth edition of AWA
Alexander Watson Associates’ new AWAreness™
Report: Global Pressure-sensitive Label Market
2020 confirms. Not only that; in 2019, pressure-sensitive (p-s)
labeling enjoyed 3.3% growth.
Regional markets
Today, the Asian region represents the highest percentage of the p-s label
market, with a 38% share — and is still growing. North America, Europe,
and even South America also experienced growth in 2019. However, the
fastest-growing but currently small, regional market is now Africa
and Middle East, which saw 3.6% growth last year – and is a new focus point for
the labeling and packaging industry as a whole.
End-use markets
Globally, the food and beverage end-use segments represent the highest use of
p-s labels in primary labeling applications, with a 44% share of the total
market. However, significantly, transport and logistics applications
represent a 47% share of p-s use today – a sign of the times, because variable
information printing is the key factor in supporting a safe, trustworthy
e-commerce/internet sales supply chain.
Later: post-COVID-19 impact analysis
The pressure-sensitive label market is explored and documented in detail in
this new study from a long-established specialist market research firm, and
subscribers will also benefit from a complimentary supplementary post-COVID-19
impact report on the market which AWA will publish in Q3
2020.